Signals

Signals’ Contact Discovery™ Motion is a tool that helps convert website visitors into high-quality leads for your sales funnel. It interprets the needs of potential buyers visiting your website and takes action accordingly.

How it Works:

• Signals connects to your CRM and creates a profile of your ideal customer and buying committee.
• When a company lands on your website, Signals identifies the company using Company Reveal™.
• If the company matches your Ideal Customer Profile (ICP), Signals will create an account with a full company bio.
• Signals segments the account based on various behaviors and attributes such as the number of visits in a month, source of visit, etc.
• It finds and adds the buying committee contact information to the account.
• Signals can send emails to these contacts based on their titles, location, and other attributes to ensure value and relevancy.
• Finally, Signals can enroll these contacts into a sales cadence at any point to get your team calling and making the right connections.

Use Cases:

• Lead Generation: Generate high-quality leads from website visitors.
• Account-Based Marketing: Create detailed profiles for companies that match your ICP.
• B2B Website Visitor Tracking: Track and segment visitor behavior and attributes.
• Sales Prospecting: Find and add buying committee contact information to accounts.
• Conversational Marketing: Send personalized emails to contacts based on their details.

Resources:

Signals provides various resources including events, research, podcasts, blogs, and case studies to help users understand and make the most of their product.