Drift

Drift’s Conversation Cloud is an AI-powered buyer engagement platform that aids businesses in connecting with customers through chat, email, video, and more.

Key Features

• AI-Powered Chatbots: These allow for human-like conversations 24/7.
• Intel & Audiences: This feature provides hyper-targeted website experiences.
• Conversational Landing Pages (CLPs): These facilitate real-time conversations with visitors.
• Drift Engage: This feature identifies and understands your visitors and launches custom playbooks that convert.
• Bionic Chatbots: These are automatically built and endlessly personalized playbooks.
• Real-Time ABM Notifications: These provide alerts of target account engagement.
• Prospector & AI Engagement Score: This feature offers data-driven expansion opportunities.
• Site Concierge: This offers a new way to get your most important visitors to experience your website.
• Meeting Scheduler & Real-Time Notifications: This feature allows for 24/7 scheduling and engagement alerts.
• Video Messaging: This feature enables personalized and engaging sales conversations.

Use Cases

• For Marketing: Generate high-quality leads, power ABM campaigns, personalize web experiences, improve marketing efficiency.
• For Sales: Jumpstart conversations, improve sales efficiency, engage target accounts.
• For Service: Offer conversational service, automate customer support.
• By Industry: Financial services, manufacturing, professional services, technology.

Results

Based on a three-year analysis with Forrester, Drift customers on average saw:

• 50% increase in sales rep efficiency
• 85% increase in conversation to MQLs
• 20% increase in sales overall win rate
• 17.5% increase in ARR in targeted accounts

Testimonials

• David Wellwood, Former Senior Director Web Marketing, Okta: “A huge differentiator for Drift is the depth of alignment it creates between marketing and sales. Drift understands what marketing needs to do in order to drive sales. It’s much more than just a chat tool.”
• Lindsay Hasz, Director of Digital Experience, SAP Concur: “Drift has contributed to our digital success in multiple ways. It’s helping us hit our pipeline goals, increase site engagement, engage visitors longer, and also align our sales and marketing teams.”
• Kate Marx, VP, Head of Digital Training and Transformation Program Management, SSGA: “In the first year that we launched with just two people on the chat desk, we generated over 35 million in allocations and we’re only a year and a half out, and we’re up to 65 already.”